Mi Casa Tequila

The packaging design had to incorporate the imagery of an old Mexican hacienda. I co-founded the brand and acted as the in-house designer since 2009. Product hit the market in 2011 and since then has gone on to win over a dozen international awards, including Double Gold at the San Francisco World Spirits Competition in 2014.

Everything was compiled in Photoshop including the original art work. There were MANY revisions and honestly the scope and responsibility of handling the job solo will make this project stand out as one of the greatest learning experiences of my life.

Eli rodriguez pinkphoto

Wedding shot

Eli rodriguez mi casa tequila

Recent picture

Eli rodriguez harvest 68

The farm during harvest

Eli rodriguez micasax

Ad work

Eli rodriguez master anejo 2010

Die Cut Format